Skysports-report recently conducted a study to explore the financial gains of Champions League players through their Instagram presence. Using the Instagram Influencer Earnings Calculator, they assessed follower counts and engagement rates to estimate the potential earnings per sponsored post for the most-followed players in this year’s Champions League.
The standout leader in this analysis is Kylian Mbappe from PSG, boasting a massive 109 million followers and an average of two million likes per post. With an impressive engagement rate of 4.47%, the French international stands to earn £76,465.70 per sponsored post.
Surprisingly, former Real Madrid captain Sergio Ramos secures the second spot with potential earnings of £48,208.35. To match his annual salary, Ramos would need approximately 242 sponsored posts. Notably, Erling Haaland, despite being a marketing sensation, ranks sixth with earnings of £11,333.26, while players like Antoine Griezmann, Toni Kroos, and Paul Pogba precede him in the list.
Other notable figures in the top ten include Robert Lewandowski, Luka Modric, Kevin De Bruyne, and Casemiro. A spokesperson from Skysports-report highlighted Mbappe’s global appeal, citing his annual endorsement income of $18 million from companies like Nike, Dior, Hublot, and Oakley.
The spokesperson emphasized the marketing potential of high-profile footballers with vast social media followings, making them sought-after figures for endorsements. The broad reach of these players on platforms like Instagram and TikTok appeals to brands aiming to connect with diverse demographics. The list of top earners on Instagram from the Champions League is as follows:
1. Kylian Mbappe – 109 million followers – £76,465.70
2. Sergio Ramos – 61.9 million followers – £48,208.35
3. Paul Pogba – 61.4 million followers – £51,040.23
4. Toni Kroos – 43.2 million followers – £27,480.55
5. Antoine Griezmann – 41.3 million followers – £31,730.83
6. Erling Haaland – 36.3 million followers – £11,333.26
7. Robert Lewandowski – 35.5 million followers – £20,326.28
8. Luka Modric – 33.3 million followers – £18,921.00
9. Kevin De Bruyne – 24.3 million followers – £12,818.03
10. Casemiro – 22.2 million followers – £10,617.10