Brentford has placed a new price tag on Ivan Toney, who is drawing interest from Arsenal, Tottenham, and Chelsea for the January transfer window.
The prolific striker, currently serving an eight-month ban for betting offenses, is in demand by several European clubs, with his suspension set to end on January 16.
Despite this, Brentford is determined to hold onto him, as Arsenal, Tottenham, and Chelsea all compete to sign him.
It’s a big challenge to buy Ivan Toney from Brentford as the transfer window nears its end. The club’s boardroom didn’t like the idea of a £50m-£60m fee. The manager, Thomas Frank, previously thought Toney was worth £100m, and the club seems to still believe that, especially if Chelsea shows interest in him.
In the past, Frank mentioned, “How much is too much to pay for a striker who can score more than 20 goals, even for a mid-table team? Imagine what he could do in a top club.”
Considering today’s market and Toney’s age of 27, a £100 million asking price for a Premier League goal-scorer with a proven track record seems quite fair.
Toney’s Value Keeps Rising Despite His Absence
Ivan Toney had a remarkable season in the English Premier League, finishing as the third-highest scorer. When you consider that Harry Kane, who is three years older and has just one year left on his contract, moved to Bayern Munich in a potential £100m+ deal, it’s clear that Toney’s asking price is entirely justified.
Furthermore, Toney is highly likely to be considered for a spot in Gareth Southgate’s Euro 2024 England squad.
He’s one of the few top-quality English strikers available for transfer, with Ollie Watkins extending his contract at Aston Villa, and Callum Wilson expected to stay at Newcastle.
However, it would require a substantial offer for Brentford to consider letting go of Toney, especially since their current strike duo, Yoane Wissa and Bryan Mbuemo, will be departing for the Africa Cup of Nations in January.
Toney and Neal Maupay will be the only strikers left for Thomas Frank as the others are temporarily away.
Kevin Schade is also unavailable due to a long-term injury.